How Your Business Can Benefit From Case Studies

With social media often being a dumpster fire, optics are more important than ever, especially for your business.

Companies must be proactive in telling their stories instead of leaving it to Google reviews or Facebook posts, for obvious reasons — all it takes is a few 1-star reviews before your company’s name is mud all over the internet.

So, what can you do?

Glad, you asked because we’re going to discuss case studies, what they are, and why virtually every business needs them.

What Is A Case Study?

Case studies are used in virtually every industry as stories detailing how people experienced a particular problem or concern, and how a product, service, or technique solved it.

What makes case studies more persuasive than other forms of marketing is they provide evidence from real people — not just marketing spin.

We trust word-of-mouth testimonials more than advertising, and case studies tell stories we can all relate to.

According to OptinMonster:

Case studies are vastly under leveraged, yet wholly effective. In fact, case studies are often more effective than brochures and traditional sales collateral. Why? Because everyone loves stories.

The Power Of Storytelling

Humans have been telling stories for as long as we’ve been humans, whether it’s paintings on the walls of a cave, hieroglyphs carved into a stone tablet, or a film — we love telling and hearing stories because of the bonds they build between us.

And like any good story, a case study features a beginning (someone has a problem or conflict), a middle (how they used a particular product or service), and the end (a positive resolution).

The reason case studies are such an effective marketing tool is they’re relatable and engaging, and your company gets to play the role of the hero.

A well-written case study helps potential customers visualize themselves getting the same results or solving the same issues by using your product or service.

How Can Case Studies Can Benefit Your Business

So, we mentioned earlier how case studies are underutilized. Many companies think case studies are for big corporations, but they can benefit any sized business, even those with limited marketing budgets.

If you’ve never thought about incorporatingcase studies in your marketing arsenal, here are a few benefits of doing so.

They’re Effective Case studies are more effective than brochures, ads, and online reviews because instead of telling people how awesome your company or product is, you let a real-world user do it for you.

Everyone Loves A Good Story When someone tells us a story, we develop a connection to that person. Stories humanize us and build bonds between us. The same goes for your company. If you want people to feel good about what you’re offering, telling them a compelling story where you provided a solution to a problem is an excellent way to go about it.

And, it builds trust between you and a potential customer.

They Help Your Sales Team If you have a sales team or even a single salesperson, case studies make their job easier because they can give potential customers the real-world proof they need to influence their decision to do business with your company.

Control the Narrative Let’s be honest: Online reviews aren’t always accurate, and anyone can write anything. However, good or bad, online reviews are influential.

Instead of letting people tell stories about your company, using case studies allows you to tell your story and helps you control the narrative about the goods and services you provide.

So that’s the basics. Case studies are beneficial for businesses of any size, and they don’t take a lot of work to put together.

Customers want to do business with companies they trust, and case studies help build that trust.